11 Best AI Tools for Content Marketing 2024

Are you tired of pulling your hair out over content creation for your marketing? What if we tell you there's a shortcut to power up your content marketing game? Explore the AI tools for content marketing– your secret marketing sidekick!

These AI-powered tools do the heavy lifting: they jazz up your content, sprinkle in SEO magic, and even give it a personal touch for your audience. Within this article, we've got a lineup of the top-11 AI tools that can take your content marketing strategy to the next level.

With these AI tools, you'll whip up content that's more exciting, on point, and top-notch – stuff your audience will high-five you for! It's not just a time-saver; it's a content marketing upgrade that packs a punch for your business.

So, why not give them a try and see the difference they can make in your content marketing efforts?

Choosing the Right AI Tool for Your Content Marketing Needs

Selecting the right AI tool for your content marketing needs is one of the most important parts of achieving your business objectives and gaining valuable insights. Here's a step-by-step process to help you choose the right AI tool:

  1. Identify your business objectives: Determine the specific goals you want to achieve with the AI tool, such as improving content quality, simplifying the content creation process, or optimizing content for search engines.
  2. Consider the insights you seek: Think about the type of insights you want to gain from the AI tool, such as audience preferences, content performance, or SEO optimization suggestions.
  3. Review the best AI marketing tools: Refer to the list of the top 11 AI marketing tools mentioned in the blog post. These tools have been carefully selected to cater to various content marketing needs and objectives.
  4. Evaluate each tool: Assess each AI tool based on its features, pricing, and compatibility with your business objectives and requirements.
  5. Choose the right AI tool: Select the AI tool that best aligns with your specific content marketing needs and objectives.

Top AI Tools for Content Marketing 2024

AI ToolUse Case
Semrushstrategic analysis, optimization, distribution, and performance measurement
BuzzSumocontent discovery and analysis, helping users identify popular topics, top-performing content, and key influencers in their niche
DALL-Efor generating unique and engaging visual content based on written prompts, enhancing brand storytelling, social media engagement, and overall visual appeal of the content
Jasper AIscaling up the creation of various types of marketing content such as blog articles, social media posts, sales emails, and website copy
Canvacreating and managing visually appealing marketing content such as social media posts, email campaigns, and other promotional materials
Synthesiacreating AI-generated videos such as product explainers, video case studies, and video newsletters
Podcastlecreating, editing, and managing podcast content, as well as converting text to audio and vice versa
ClickUporganizing, planning, and managing content marketing projects, including tasks such as creating editorial calendars, tracking the status of content production
Narratoplanning, creating, managing, and optimizing content, as well as streamlining content workflows and collaborating with team members
Beautiful.aicreating unique images, translating text into different languages, and generating relevant quotes
GrammarlyProofreading and Editing

#1 Semrush


Semrush is an AI-powered tool designed to cover various aspects of content marketing. It is a versatile platform that offers a suite of over 55 tools and reports to help businesses overcome their digital marketing challenges.

Semrush is designed to enhance online visibility and drive more traffic to your website. It provides a data-driven approach to content marketing, offering insights into SEO, competitor analysis, social media management, and more. Semrush is not just a tool, it's a learning platform where users can understand digital marketing essentials and best practices from experts. It's a one-stop solution for businesses looking to level up their content marketing strategy.

Semrush Key Features

  • Keyword Research: Helps in finding the best keywords to bring traffic to your site.
  • On-page SEO: Provides ideas to improve your site’s health and SEO performance.
  • Competitor Analysis: Offers insights into competitors’ winning strategies to increase your website traffic and performance.
  • Content Marketing: Helps in developing a powerful content strategy with data-driven solutions.
  • Rank Tracking: Allows tracking daily changes of your target keywords in your target location.
  • Social Media Management: Enhances brand awareness with social media posting and analytics platform.
  • Link Building: Identifies unique opportunities to strengthen your backlink profile.

Semrush Pricing

Semrush offers three standard monthly subscriptions: Pro at $129.95, Guru at $249.95, and Business at $499.95. For Enterprise solutions, you need to reach out to their sales team for details.

#2 BuzzSumo


BuzzSumo is a powerful AI-driven content marketing tool designed to help marketers, PR professionals, and content creators discover, analyze, and monitor content trends, audience preferences, and competitor performance. Launched in 2013, BuzzSumo has evolved into a one-stop platform that collects billions of articles and trillions of social engagements, making it easy for users to identify trends, understand their audience, and monitor their brand.

As part of the Cision family, BuzzSumo offers a wide range of features and tools, including content discovery, research, influencer identification, and media monitoring, to help users create engaging, traffic-attracting, and reader-pleasing content.

Key Features of BuzzSumo

  • Content Discovery: Find trending stories, customer questions, and content success across social and search platforms.
  • Content Research: Analyze content performance data, filter by content type, and search by domain to uncover competitor’s top content.
  • Influencer Research: Identify and research influencers and journalists to collaborate with.
  • Media Monitoring: Track brand mentions, monitor coverage, and research journalists.
  • Chrome Extension: Access content performance metrics directly in your browser.
  • API: Integrate BuzzSumo’s data into your own applications or tools

BuzzSumo Pricing

BuzzSumo offers a range of pricing plans, starting with the Content Creation plan at $159 per month, and the PR & Comms plan at $239 per month. They also offer a Suite plan for $399 per month and custom Enterprise plans.



DALL-E is a groundbreaking AI tool developed by OpenAI that specializes in generating original, realistic images and art from textual descriptions. This innovative system empowers content marketers, artists, and creative professionals by providing them with a powerful tool to visualize and bring their ideas to life.

The primary goal of DALL-E is to enhance the creative process by offering a simple way to generate high-quality visual content based on textual input. This AI-driven tool has the potential to change the content marketing by enabling marketers to create visually appealing and engaging content that resonates with their target audience.

Key Features of DALL-E

  • Generates original, realistic images from textual descriptions
  • Combines concepts, attributes, and styles for unique visual content
  • Expands images beyond the original canvas for new compositions
  • Makes realistic edits to existing images using natural language captions
  • Creates different variations of an image inspired by the original

DALL-E Pricing

DALL-E pricing is based on a credit system. Users receive 50 free credits during their first month of use and 15 free credits every subsequent month. Additional credits can be purchased in 115-credit increments (460 images) for $15 on top of the free monthly credits.

#4 Jasper AI

Jasper AI

Jasper AI is a copywriting tool designed to assist content marketing teams in creating high-quality content at an accelerated pace. As a top AI writing assistant, Jasper AI is equipped with the ability to generate engaging, readable, and AI-generated content that aligns with your brand's voice and identity. This AI tool is trusted by nearly 100,000 businesses and is rated 4.9/5, making it a reliable and efficient tool for content creation.

Jasper AI is not just about speed, but also about control. It enhances the most innovative models with your brand identity and key company details, allowing you to bring your brand voice wherever you create online.

Jasper AI Key Features

  • Brand Voice: Jasper AI enables businesses to train the AI on their company and generate AI-assisted content that reflects their company facts, styles, and brand.
  • Campaign Acceleration: This feature addresses the daunting task of team-wide coordination within enterprise marketing, creating more efficiency and alignment directly within Jasper.
  • Performance Analytics: Jasper AI provides a metrics suite inside the platform, allowing you to see how your content is performing across a wide variety of metrics directly in the platform. It also generates evidence-based recommendations on how to fix what’s not working.
  • Jasper Chat: A new, more conversational way of interacting with generative AI. Instead of having to think in commands or strict prompts, you can converse with AI and refine responses with each engagement.

Jasper AI Pricing

The Creator annual plan price is $39/mo billed yearly. The Teams annual plan price is $99/mo billed yearly. Business Plans have custom pricing.

#5 Canva


Canva is a versatile online design platform that with the power of artificial intelligence (AI) to streamline and enhance the content creation process. It is a comprehensive tool that caters to the needs of content marketers, graphic designers, social media managers, and anyone who needs to create visually appealing content quickly and efficiently. Canva's AI-powered features, such as Magic Write, Magic Design, and AI Image Generator, are designed to simplify the content creation process, making it accessible to users with varying levels of design expertise.

The platform's AI capabilities are not just limited to design; they extend to writing as well. With Magic Write, Canva offers an AI text generator that helps users craft compelling copy across any design type. This feature is particularly useful for content marketers who need to create engaging text for various marketing materials.

Key Features of Canva as an AI Tool for Content Marketing

  • Magic Write: An AI text generator that helps users create engaging copy.
  • Magic Design: An AI design tool that generates refined templates based on user inputs.
  • AI Image Generator: A feature that generates images from text.
  • AI Photo Editor: A tool that uses AI to enhance and edit photos.
  • Magic Studio: A suite of AI-powered tools for design and localization.

Canva Pricing

Canva offers a free version with basic features, while its Pro version, which includes access to premium features, is priced at $119.99 per user per month and Canva for Teams is available at $300/year for 5 persons.

#6 Synthesia


Synthesia is a leading AI Video Creation Platform that helps users to create professional videos without the need for mics, cameras, actors, or studios. This innovative tool is designed to replace traditional text, PowerPoints, and PDFs with engaging videos, transforming the way content is delivered and consumed.

Synthesia is particularly beneficial for teams that create videos at scale, offering a cost-effective and time-efficient solution for producing high-quality content. The platform is built on the foundations of ethics and security, ensuring a safe and reliable environment for users. Synthesia's AI Video Generator is available in over 120 languages, making it an important tool for global content marketing.

Synthesia Key Features

  • Over 150 ethnically diverse stock AI Avatars
  • Ability to create videos in 120+ languages, accents, and voice tones
  • Option to create your own custom AI Avatar
  • Ability to add micro gestures to your avatar such as head nods or raised eyebrows
  • Option to clone your own voice and pair it with your own custom AI Avatar
  • Built-in screen recorder for recording short videos of your screen
  • Access to millions of royalty-free images, videos, icons, shapes, and more
  • Option to upload your own music or soundtrack for your video
  • Ability to automatically add closed captions to your videos to improve accessibility
  • Option to import PowerPoint presentations and add professional voiceovers on top

Synthesia Pricing

Synthesia offers a free demo with unlimited videos with 5 avatars, up to 200 characters. The Personal plan, which includes AI avatars, is priced at $22.50 per month.

#7 Podcastle


Podcastle is an AI tool designed to change the content marketing landscape, particularly focused on podcasting. The content marketers use this powerful tool to create engaging and personalized audio content. Podcastle is not just a podcasting platform; it's a complete digital studio that allows users to record, edit, and enhance their audio content, all from the convenience of their laptop.

Podcastle's transformative shift in content marketing is not just about automation; it's about personalization and efficiency. It offers marketers the ability to deliver highly relevant content directly to their audience, thereby enhancing customer engagement and the return on investment (ROI) for their campaigns.

Key Features of Podcastle

  • Multi-track recording for up to 10 remote guests
  • Unlimited audio recording and editing
  • Podcast hosting and publishing
  • Collaboration with your whole team
  • Intuitive AI audio editing
  • Royalty-free music library
  • Text-to-Speech with AI Voices

Podcastle Pricing

Podcastle offers three pricing plans: a free Basic plan, a Storyteller plan for $3 per month per creator, and a Pro plan for $8 per month per creator along with a Business Plan with custom pricing.

#8 ClickUp


ClickUp is a powerful research-based tool that ensures high-quality content by using prompts customized to specific roles, making it an invaluable asset for marketing, content, and sales teams. ClickUp AI is designed to transform the way you work, whether you're generating a first draft, improving an existing one, or brainstorming new ideas. It is a versatile tool that can be used for everyday tasks, making it a go-to solution for content creators and marketers alike.

ClickUp AI is available for purchase on all paid plans, ensuring optimal performance and fair use for all customers. It is not just a tool, but a partner that helps you write better and faster.

Key Features of ClickUp

  • Role-specific prompts for high-quality content
  • Instant generation of first drafts
  • Brainstorming capabilities
  • Summarization of lengthy content
  • Consistent and clear communication
  • Pre-structured headers, tables, and more
  • Translation and localization
  • Over 100 tools tailored to specific roles

ClickUp Pricing

ClickUp Pricing includes a Forever Free Plan, Unlimited plan at $7 per month, Business Plan at $12 per month and an Enterprise Plan at custom pricing.

#9 Narrato


Narrato is an AI-powered content marketing tool designed to simplify the content creation process for businesses and marketers. It offers a comprehensive suite of powerful features, including an AI writer, AI topic generator, SEO content brief generator, and AI image generator, to help users create high-quality, engaging, and SEO-optimized content for various marketing channels.

Narrato's AI writer is built on top of GPT-3 technology, which contains a vast pool of available data to generate unique insights on any topic, making it a useful tool for various copywriting tasks. The platform aims to boost productivity and creativity while improving the overall effectiveness of content marketing campaigns.

Key Features of Narrato

  • AI Writer: Generates content for blogs, web copy, social media posts, emails, ads, and more.
  • AI Topic Generator: Provides fresh topic ideas around a target keyword or theme.
  • SEO Content Brief Generator: Creates comprehensive SEO content briefs with keywords, questions, references, and more.
  • AI Image Generator: Generates custom images in various styles from simple text prompts.
  • Content Collaboration Tools: Allows users to collaborate on content creation and editing.
  • Plagiarism Checker: Ensures the originality of the content.

Narrato Pricing

Narrato offers a free trial for exploring its features and tools. The subscription plans of Narrato start at $45 per month.

#10 Beautiful.ai


Beautiful.ai is an innovative AI-powered presentation software designed to change the way marketing teams create engaging content. This intuitive and collaborative tool is designed to manage the process of creating marketing proposals, performance reports, and other content, ensuring that your presentations always look brilliant.

Beautiful.ai is not just a tool, but a partner that takes on the heavy lifting of design for the entire presentation deck, expediting the brainstorming process and transforming a topic or idea into a full presentation deck draft in seconds. It also uses artificial intelligence to rework your copy, helping you craft the perfect message faster. This makes Beautiful.ai an invaluable asset for content marketing, enabling teams to focus on their story instead of worrying about their tone of voice sounding right.

Beautiful.ai Key Features

  • DesignerBot: This feature uses AI to handle the design of the entire presentation deck, making editing slides more seamless.
  • Generative Text Feature: This feature reworks your copy to help you structure your thoughts, adjust your tone, and refine your content.
  • Integration with Dall-e software: This allows users to pull custom photos and graphics into their presentations.
  • Smart Slide Templates: These templates make editing your slides more seamless and ensure consistent quality every time.
  • Built-in Animations and Integrated Stock Photo Library: These features allow teams to stay productive without visiting other websites or working in other systems to find what they need.

Beautiful.ai Pricing

Beautiful.ai offers a Pro plan for individuals at $12 per month, billed annually. For team collaboration, the pricing is $50 per user per month, or $40 per user per month when billed annually.

#11 Grammarly


Grammarly is a powerful AI-driven writing assistance tool designed to help users communicate more effectively and confidently. It is trusted by millions of people worldwide, including content marketers, to enhance their writing by providing real-time suggestions for grammar, spelling, punctuation, style, and tone.

Grammarly's AI combines human expertise with advanced machine learning and natural language processing to deliver complete writing suggestions that help users communicate effectively and as intended. By integrating easily with various platforms and devices, Grammarly ensures that users can access its features across desktop applications, websites, and mobile devices, making it an amazing tool for content marketing professionals.

Key Features of Grammarly as an AI tool for content marketing

  • Real-time grammar, spelling, and punctuation checking
  • Style and tone suggestions for effective communication
  • Contextual vocabulary enhancement
  • Plagiarism detection (available in Premium version)
  • Customization options for language preferences and writing style
  • Integration with various platforms and devices, including desktop applications, websites, and mobile devices

Grammarly Pricing

Grammarly offers a free version with basic writing suggestions, while the Premium version provides more advanced features. The pricing for Grammarly Premium is $12/month and Business Plan is $15/month.

Benefits of using AI in Content Marketing

  • Efficiency and Scalability: AI content creation tools can produce content much faster than humans, saving significant time and resources. This efficiency allows businesses to scale their content creation efforts without a proportional increase in costs.
  • Cost Savings: AI tools can generate content at a fraction of the cost of human writers, leading to substantial cost savings for businesses.
  • Consistency: AI tools can ensure consistency in tone, style, and messaging across all content, which is crucial for maintaining brand identity.
  • Multilingual Capabilities: AI content creation tools can be trained to write in multiple languages, which can be a huge asset for businesses that operate globally.
  • SEO Improvement: AI tools can help improve SEO by creating content that is optimized for search engines.
  • Overcoming Writer's Block: AI tools can provide detailed outlines and key points, helping writers overcome blocks and spark ideas.

Challenges of AI in Content Marketing

  • Lack of Originality and Creativity: AI tools struggle to generate original and creative content. They primarily rely on patterns and existing data, which can limit their ability to produce unique and engaging content.
  • Risk of Plagiarism: Since AI tools generate content based on preexisting content, there's a risk of producing duplicate or plagiarized content, which can lead to penalties from search engines.
  • Lack of Emotional Intelligence: AI tools lack the ability to infuse content with emotion and empathy, which are crucial for creating a connection with the audience.
  • Need for Human Intervention: Despite the efficiency of AI tools, the content they produce often requires human input for fact-checking, revisions, and to add a personal touch.
  • Training Requirements: AI tools require training to align with marketing goals and understand the overall context, trends, and customer behaviour.

Top FAQs on AI Tools for Content Marketing

How can AI tools improve content marketing?

AI tools can analyze large amounts of data to provide insights into audience behavior and preferences, which can be used to create more personalized and engaging content. They can also automate repetitive tasks, such as content scheduling and posting, freeing up time for more strategic activities.

How does Grammarly, an AI tool, assist in content marketing?

Grammarly is an AI-powered tool that helps with editing and proofreading content. It checks for grammatical errors, suggests improvements in sentence structure, and ensures consistency in brand voice.

Can AI tools replace human content marketers?

While AI tools can automate certain tasks and provide valuable insights, they cannot replace the creativity, strategic thinking, and understanding of human emotions that human content marketers bring to the table. AI tools are designed to assist and enhance marketing efforts, not replace them entirely.

Final words

The right AI tools can be a game-changer in the field of content marketing. As we've read in this article, AI tools such as Grammarly, Semrush, Canva, and others, offer a wide range of benefits that can easily enhance the quality and efficiency of your content marketing.

These powerful tools with the help of AI can analyze vast amounts of data to identify patterns and trends in user behavior, enabling the creation of content that is entirely customized to the needs and interests of your target audience. By using these AI tools for content marketing, businesses can stay ahead of the competition, engage their audience more effectively, and drive real results for their business.

So, whether you're an experienced content marketer or just starting out, taking help from these AI tools can be a strategic move towards achieving content marketing success.