12 Best AI Tools for Social Media in 2024 ✓ 10x Growth

Have you ever felt overwhelmed trying to keep up with all the moving parts of managing your social media presence? Are you ready to revolutionize your social media strategy with the power of artificial intelligence?

In the fast-paced digital world, staying ahead of the curve is not just an advantage, it's a necessity. Crafting engaging posts, responding to comments and messages, and analyzing data – can quickly become a full-time job.

What if AI could lend a helping hand? Advancements in AI are transforming social media management in exciting ways. From intuitive content creation tools to sentiment analysis of audience data, AI can provide actionable insights while automating tedious tasks.

In this article, we'll explore the 12 Best AI Tools for Social Media that are not only redefining efficiency and creativity but are also setting new benchmarks for success in social media marketing.

What are AI Tools for Social Media?

Artificial Intelligence (AI) tools are advanced software solutions that use AI to streamline and enhance social media management. These tools can automate content creation, schedule posts, analyze audience data, and provide valuable insights to optimize social media strategies. 

Key capabilities offered by AI tools for Social media include

  • Content Creation – AI tools can generate ideas and draft social media posts, saving time while maintaining brand voice and tone.
  • Sentiment Analysis – These tools can analyze audience reactions and feedback helping to optimize engagement and conversion.
  • Advanced Analytics – AI tools can track performance across various social media platforms and benchmark against competitors to inform strategy.
  • Ad Testing – AI can A/B test ad variations to maximize campaign effectiveness. It identifies the highest-performing ads and continuously optimizes ads based on performance.
  • Influencer Discovery – AI tools can identify potential brand collaborators based on audience fit and engagement metrics.

Top AI tools for social media ensure that they handle repetitive jobs like scheduling and community management. AI enables teams to focus on high-value tasks like relationship building. With the right tools AI can enhance productivity, creativity, and strategic decision-making.

Discover the 12 Incredible AI Tools for Social Media

Best AI Tools for Social MediaPrice (Starting from)
Lately$49 per month
Circleboom$7.99 per month
Flick£14 per month
Podcastle$4 per month
Planable$13 per month
ContentStudio$25 per month
QuillBot$3.75/ User/ Month/ Seat
Vidyo.ai$49.99 per month
ShutterStock AI$49 (Pay-as-you-go)

1. WordStream


WordStream is an online advertising software company that helps businesses drive more traffic and get better results from search and social campaigns. The tool uses the power of AI and Machine Learning to optimize ad performances across various platforms including social media networks and PPC ads. 

One of the key features of WordStream is its ability to provide an instant audit of your Google Ads account with the free Google Ads Performance Grader. This feature allows users to get a true read on their af performance with scores in nine key areas including wasted spend, quality score, click-through rate, impression share, best practices, account activity, long-tail keywords, and mobile optimization.

WordStream also offers a free keyword tool that makes keyword research fast and easy providing hundreds of relevant keyword suggestions served to your industry and location. Another standout feature is the AI-powered text-to-video creator which uses deep learning technology to transform articles and images into video content. 

WordStream Pricing

WordStream is free to use. Quotes are available case-by-case.

2. Lately


Lately is an AI-powered social selling and brand amplification platform designed to increase brand exposure and social media engagement dramatically. It uses advanced Natural Language Processing (NLP) and machine learning algorithms. 

Lately is designed to deliver actionable content in your brand's voice, transforming long-form content into organic social posts that cut through the noise. It is the only generative AI tied to a continuous performing-learning loop that delivers results always tied to up-to-date analytics. This tool is not just about generating content, it's about generating meaningful content that resonates with your target audience and drives engagement. 

Lately's key features are centered around its capabilities and its focus on maximizing social media engagement. The tool learns the voice of an individual brand or employee and identifies the ideas, words, and phrases that will convert any target audience. 

Lately automatically generates high-quality social media posts customized for a user's brand voice. It also offers a full-service platform of scheduling, analytics, and enterprise-wide syndication features. It can automatically create the copy, image, tracking links, and corresponding audio or video clip for each post, saving users significant time per post. Furthermore, Lately's AI can automatically atomize any long-form video, audio, or text into dozens of pre-tested social media posts designed to magnify engagement.

Lately Pricing

Number of Social Media ChannelsPrice
4$49 per month
10$119 per month
Unlimited$199 per month

3. Cortex


Cortex is an advanced artificial intelligence platform designed to optimize social media marketing efforts. The platform aims to increase the brand's return on investment (ROI) in social media through automation, consolidation of tools, and data-driven recommendations. 

Cortex's key feature is to provide a detailed solution for social media management. It uses machine learning to continually improve functionality ensuring that your social media strategy remains dynamic and responsive to changing trends. 

One of the standout features of Cortex is its ability to analyze over 50 features in each piece of content posted by brands and their competitors such as objects in images, keywords, hashtags, timing, cadence, and more. This deep analysis allows Cortex to create custom content creation and deployment strategies for any brand. 

Specific capabilities include recommending optimal posting cadences and times based on each brand's audience, generating high-performing visual content and captions, highlighting the specific creative elements that drive engagement, analyzing competitor's social presence and performance, and customizing strategies served to the brand's target demographics.

Cortex Pricing

Cortex service is available free of cost.

4. Circleboom


Circleboom is an innovative social media management platform that uses AI technology to help users effortlessly grow and strengthen their social media presence. Circleboom enables businesses, influencers, content creators, and everyday social media users to easily design, plan, schedule, and analyze their social media content across platforms like Twitter, Facebook, Instagram, and more.

Circleboom offers users an all-in-one platform to streamline their entire social media management workflow. Key capabilities of Circleboom include AI-powered content creation, post scheduling, and publishing across social platforms, audience analytics, and more. The tool allows users to easily plan, create, schedule, and analyze social media campaigns for maximum efficiency and performance.

One of the standout features is the ability to design, plan, automate, and post or schedule social media content in one place. This feature is particularly beneficial for brands and SMBs that manage multiple social media accounts, allowing users to maintain a consistent and timely presence across various platforms. 

In addition to content scheduling, Circleboom offers a suite of tools for Twitter account management including follower tracking, account analytics, advanced Twitter search, and delete tweet services. These features provide users with valuable insights into their Twitter accounts enabling them to make data-driven decisions to optimize their social media strategies. 

Circleboom Pricing:

Circleboom offers two pricing tiers including Circleboom Twitter Management and Circleboom Social Media Management. Here's a simple breakdown of both pricing tiers:

Circleboom Twitter Management
FreeFree Forever
Limited Plan$7.99 per month
Pro$18.99 per month
Plus$94.99 per month
Premium$159.99 per month
Circleboom Social Media Management
Pro$29.99 per month
Premium$44.99 per month
Business$89.99 per month
Enterprise$249.99 per month

5. Flick


Flick is a top-tier social media assistant designed to streamline the content creation process for businesses, marketers, and content creators. This innovative tool uses the power of AI to expedite the brainstorming, writing, scheduling, optimizing, and planning processes for social media content. Flick's AI assistant is not just a tool but a partner that understands your brand helping you generate unique and engaging content ideas based on the topics you enter.

Key capabilities offered by Flick include an AI assistant for content ideation, an integrated content calendar and scheduler, audience analytics tools, and more. Flick's AI assistant draws machine learning to generate creative social media ideas tailored to each user while smoothly integrating with Canva to produce visually engaging posts. 

The software also features bulk uploading and queue scheduling to efficiently plan and manage high volumes of content. As an all-in-one social media manager, Flick powers users to tap into creative personalization at scale, saving time while driving real results.

With robust analytics providing insight into audience engagement and growth trends, Flick enables its users to transform long-form content into bite-sized snippets for social media instantly. Additionally, Flick's extensive hashtag features help you select the perfect ones for your posts improving your reach and engagement. 

Flick Pricing

Flick PlansPrice
Solo£14 per month
Pro£30 per month
Agency£68 per month

Flick also offers a 7-day free trial so users can try before spending any penny.

6. Podcastle


Podcastle uses artificial intelligence and machine learning to simplify the podcast production process end-to-end including remote recording, AI-powered editing, show hosting, and distribution across platforms. 

As an innovative, AI-powered platform Podcastle is revolutionizing the way content creators approach podcast recording, editing, and distribution. The tool is designed to empower creators of all backgrounds and experience levels providing an intuitive and user-friendly toolkit for podcasting.

Podcastle's suite of AI features draws on advanced technology like Natural Language Processing (NLP) and generative pre-trained transformers to accomplish tasks like transcription, text-to-speech narration, and vocal cloning. 

Key differentiators for Podcastle include its collaborative approach allowing for remote interviews, screen sharing, and multi-user access. The platform also stands out for its seamless editing experience enabling users to polish episodes with just a few clicks. Users can even create video podcasts using Podcastle's recording video editing tools.

Podcastle Pricing

Podcastle PlansPrice
Storyteller$4/ month per creator
Pro$9/ month per creator

7. Planable


Planable is a social media collaboration platform that streamlines content creation, planning, and publishing for marketing teams. Its intuitive interface centralizes all social media efforts enabling smooth collaboration across team members, clients, and stakeholders.

Planable supports planning and publishing content to major social networks like Facebook, Instagram, Twitter, LinkedIn, and TikTok. The platform offers a suite of key features including content ideation tools, an integrated approval process, visual social media post previews, and a unified calendar to organize campaigns.

The platform also enables users to store creative assets in a centralized content library for easy access and governance. Advanced features like Planable AI further assist users with writing high-quality social media copy and overcoming creative blocks. The software integrates with popular applications like Slack, Google Analytics, Zapier, and Hootsuite as well. 

Planable Pricing

Planable PlansPrice
Free$0 per User
Basic$13 per User
Pro$26 per User

8. ContentStudio


ContentStudio is an all-in-one social media management platform designed to help users streamline their content creation and publishing workflows. It makes it easy to discover fresh content ideas, collaborate with team members, create engaging posts, and analyze performance across social media channels – all from a unified dashboard.

ContentStudio is not just a social media tool, it's a unified platform that combines various functionalities to provide a smooth experience for its users. Its key features are designed to simplify and automate the process of content discovery, planning, and scheduling.

The platform offers AI-generated captions which can significantly reduce the time spent on creating engaging text for posts. The platform also provides pre-made templates allowing users to create visually appealing posts without the need for extensive design skills. 

Furthermore, ContentStudio's hashtag suggestions feature can help increase the visibility of posts while the emoji feature adds a touch of personalization and fun to the content. The platform also includes a robust content curation tool enabling users to become part of the influence and even generate thought leadership around topics of interest.

ContentStudio Pricing

ContentStudio PlansPrice
Starter$25 per month
Pro$49 per month
Agency$99 per month

9. Emplifi (Formerly Socialbakers)


Socialbakers is now a part of Emplifi, an AI-driven social media management platform that provides advanced audience insights to help brands manage their social media presence efficiently. The platform offers user-friendly solutions for brands to analyze, compare, and optimize their social campaigns using competitive intelligence analytics.

Key capabilities include social media analytics, reporting, publishing, monitoring influencer marketing campaigns, and integrating paid advertising data. It provides detailed reporting through customizable dashboards enabling brands to track campaign performance, benchmark against competitors, demonstrate ROI, and gain data-driven recommendations to refine content and targeting strategies. 

The key features of Emplifi are deeply integrated to offer a smooth experience for managing social media campaigns. The platform's AI-fueled automation including support for GPT-3 enhances publishing efficiency allowing for the scheduling and publication of content across various social media platforms from a single interface.

Real-time insights facilitate swift decision-making while best-in-class user-generated content (UGC) tools elevate brand authenticity. Emplify also fosters collaboration with streamlined workflows that unify teams ensuring that marketing efforts are cohesive and impactful.

Emplify Pricing

Emplify offers custom pricing options catered to different customer's needs. Users can get a pricing quote by contacting the sales team.

10. QuillBot


QuillBot is an AI-powered writing assistant that helps users improve their writing using various tools like paraphrasing, summarizing, grammar/spelling check, plagiarism checking, citations, and more. It uses Natural Language Processing (NLP) and machine learning to understand text and provide suggestions to improve clarity, conciseness, tone, and flow.

QuillBot is designed to boost productivity for writers, students, researchers, marketers, and anyone who regularly works with text. It serves as a complete language processing and productivity tool aiming to fulfill a variety of writing requirements including academic writing, blogging, and proofreading. QuillBot is particularly beneficial for those seeking to improve their writing quality, create well-structured sentences, or find new ways to express their ideas.

QuillBot's key features are designed to enhance the writing process. It goes beyond basic synonym replacement and uses contextual knowledge to ensure that the output of the paraphrased sentence is cohesive and retains the intended meaning.

The platform includes numerous writing modes and capabilities such as summarizing, grammar checking, and word suggestions in addition to paraphrasing. QuillBot pays close attention to phrase construction and grammar conventions, rearranging sentences, and modifying word choices to create grammatically accurate and cogent paraphrases.

QuillBot Pricing

Price per month$3.75/ user/ month/ seat$3.33/ user/ month/ seat$2.91/ user/ month/ seat
Price per year$44.95/ user/ seat$39.95/ user/ seat$34.95/ user/ seat

11. Vidyo.ai


Vidyo.ai is an AI-powered video editing platform that helps users repurpose long-form videos into short, shareable clips optimized for social media. The platform aims to save creators up to 90% of the time and effort typically required to manually edit and adapt videos for different platforms. 

The software uses advanced artificial intelligence to automatically analyze uploaded videos, identify the most engaging moments, and generate customized edits and captions tailored to platforms like TikTok, Instagram, Facebook, YouTube Shorts, and more.

Beyond clipping longer videos into short segments, Vidyo.ai can also add features like subtitles, dynamic text overlays, emojis, logos, and audio tracks to make the exported clips visually appealing and on-brand.

One of its key features is automatic captioning which not only makes content more accessible but also SEO-friendly. The platform also offers instant video resizing allowing users to serve their videos to fit appropriate moments in the video enhancing the overall viewer experience. 

Vidyo.ai Pricing

Vidyo.ai PlansPrice per monthPrice per year

12. Shutterstock AI

Shutterstock AI

Shutterstock AI is a leading AI-powered image generator that allows users to create unique, high-quality images simply by describing what they want or providing text prompts. With a massive library of over 700 million images and 20+ years of metadata, Shutterstock's AI models are carefully trained to generate images that are creative, responsible, and ready for commercial use.

Shutterstock AI makes AI image creation easy and accessible to all with an intuitive interface. Users worldwide can create images by typing a word or short phrase without needing to write complex prompts. The tool produces high-quality, unique images covering a wide variety of concepts, scenes, objects, and more. 

Advanced features like a style picker and multi-lingual support in over 20 languages further simplify the experience. It also compensates the artists and contributors who helped train their AI models. This ensures creators receive fair payment as AI transforms the creative process. It also ensures that contributors are fairly compensated for their work used in training the AI models and it has built-in mitigations against biases. 

Shutterstock AI Pricing

Shutterstock PlansPriceCredits
Images (Pay-as-you-go)$495
Images (Subscription)$49 per month10
Video (Pay-as-you-go)$13930
Video (Subscription)$89 per month25
Unlimited Music Subscription$69 per month –
Music (All-in-One)$49 per month10

What Defines a Great AI Social Media Tool?

Artificial intelligence (AI) is transforming social media tools providing marketers and content creators with advanced capabilities to manage platforms more efficiently. As algorithms and trends continuously evolve, having the right AI-powered solutions can greatly streamline social media strategy.

There are a few key features to look for:

1. Natural Language Processing (NLP)

Top tools leverage NLP to analyze text and uncover audience insights. This allows for better targeting and personalization. NLP also enables automated content creation aligned to brand voice.

2. Creative Assistance

AI can help ideate social post concepts, write captions and headlines, suggest hashtags, and even generate images or videos. This creative aid saves significant time while optimizing engagement.

3. Analytics Integration

Robust analytics dashboards powered by machine learning provide real-time data on performance. Marketers can identify trends and fine-tune strategies for improved results.

4. Audience Intelligence

By gathering audience data across platforms, AI tools can determine interests and pinpoint potential new markets. Mapping the customer journey enables better engagement at each touchpoint.

5. Unified Platform

An integrated platform centralizes key capabilities—content creation, posting, analytics, ads, and more—for efficient cross-channel management. This single-pane-of-glass approach optimizes workflows.

The Future with AI

As AI in social media tools continues advancing, marketers can expect more automated insights and suggestions to simplify decision-making. With responsible AI adoption, these innovations have immense potential to enhance audience connection. Brands that leverage this technology early have a competitive advantage in reaching modern consumers through social platforms.

FAQs Related to AI Tools for Social Media

How do AI social media tools benefit marketers?

AI social media tools can save marketers time by automating repetitive tasks, providing insights through data analysis, enhancing content personalization, and improving overall campaign performance.

Can AI tools generate content for social media?

Yes, many AI tools are capable of generating text, images, and video content for social media by using technologies like natural language processing and machine learning to create contextually relevant and engaging posts.

Are there free AI tools for social media?

Some AI tools for social media offer free versions or trials, but these may have limited features compared to paid subscriptions. It's common for tools to have tiered pricing plans to cater to different user needs.

How do AI tools for social media improve engagement?

AI tools improve engagement by analyzing user data to personalize content, suggesting optimal posting times, and providing insights on content performance, which can inform future strategies to better resonate with the audience.

Can AI tools help with social media strategy?

AI tools can assist with social media strategy by offering predictive analytics, trend analysis, and performance metrics that help marketers make data-driven decisions to refine their approach and achieve better results.

Do AI social media tools support multiple platforms?

Many AI social media tools are designed to support multiple platforms, allowing users to manage campaigns across various social networks from a single interface, streamlining the process of multi-channel social media management.

Is it possible to try AI social media tools before purchasing?

Most AI social media tools offer a trial period or a demo, enabling users to test the features and determine if the tool fits their needs before committing to a purchase.

Final Verdict: Is AI Tools for Social Media Worth Purchasing?

In this article, we have explored some of the leading AI tools that are transforming social media management. From intuitive content creation capabilities to data-driven audience insights, these innovations promise to enhance brand-consumer connections across platforms.

While integrating new technology always carries a learning curve, the long-term benefits seem substantial. By automating repetitive tasks and providing predictive recommendations, AI tools allow marketers to focus efforts on devising creative strategies and meaningful engagement. 

As algorithms and platforms continuously evolve, AI gives brands an advantage in reaching modern audiences effectively. The key is finding an affordable tool aligned to your unique business needs and workflow. With the right solution in place, marketers can use AI to build stronger bonds through social channels.

So are AI tools worth purchasing?

The choice solely depends on the user's specific needs and preferences. But, we would recommend trying on these tools as most of them offer a free trial. 

As we conclude, we'd ask you, what could the future of your social media presence look like with the power of AI at your command?